Recovero - Cart Abandonment Recovery for WooCommerce documentation

Recovero saves every WooCommerce cart as the shopper builds it. This works for logged in shoppers and for guests. For guests, the email address is picked up as they type it at checkout. When a cart stays inactive past a set time, the plugin marks it abandoned. It then sends a series of recovery emails with a one click link that rebuilds the cart.

The plugin starts working as soon as you activate it. On activation it creates its tables, a default recovery campaign and a set of starter email templates, so carts are captured and recovered without any setup. You can then change the sender details, edit templates in the visual email builder and adjust campaign timing.

Recovero is for WooCommerce store owners who want to win back lost sales. Other features include single use, time limited coupons, email throttling, an exit intent popup, WPML and Polylang support, GDPR tools, webhooks and a live dashboard with recovery statistics.

Recovero needs WooCommerce. Install and activate WooCommerce first. Then download the Recovero zip file from your ProPluginsLab account and upload it to your site.

Go to Cart Recovery > Dashboard for a live view of your recovery engine. The numbers update in real time as shoppers browse, abandon and return.

The top row shows Live carts, In recovery, Recovered today and Emails last hour.

The Email sending panel shows the send queue as counts for Queued, Sending, Sent, Failed and Cancelled. Below the counts you can see the scheduler health and a countdown to the next run.

• Click Process queue now to run the queue immediately instead of waiting for the next run.
• Click Scheduled actions to view the background jobs.

The Last 30 days area shows Revenue recovered, Recovery rate, Carts recovered, Value abandoned, Email open rate and Email click rate. The Recovery trend chart compares abandoned and recovered carts over time. The Quick start box links to the template, timing and capture settings.

Go to Cart Recovery > Abandoned Carts to see every captured cart. The table shows the Customer (name and email), Status, Items, Value, the number of Emails sent, the shopper's Location and the Last activity. You can sort by status, value and last activity.

Use the links above the table to filter by status:

Other tools on this screen:

• Search carts finds carts by the text you enter.
• Bulk actions with Apply acts on the selected carts. For example, you can mark carts as recovered or abandoned.
• Export CSV downloads the cart list.
• Click a customer name to open the single cart view with an activity timeline.

Go to Cart Recovery > Campaigns to manage your recovery sequences. A default recovery campaign is created on activation and is already active. The table shows each campaign's Status, number of Steps, Priority and whether it is the Default.

A campaign is an ordered series of emails. Each step has a delay, a template and an optional subject override. Steps can also include a coupon. Each step is timed from the moment the cart was abandoned.

• Click Add campaign to create a new sequence.
• Click a campaign name to edit it.

How campaigns are matched:

• Only one campaign runs for a cart.
• When several campaigns are active, they are tested in priority order, lowest number first. The first campaign whose conditions match is the one that runs.
• A campaign can be limited by cart value, so you can send a different series to high value carts.

It is safe to edit a campaign that is already running. Changes to timing, templates or copy do not cancel or restart sequences in progress. If you add a step, it is scheduled for carts still in the sequence, timed from when each cart was abandoned. Steps that were already sent are left alone.

Go to Cart Recovery > Email Templates to manage the emails your campaigns send. Seven mobile friendly starter templates are installed for you, each marked Starter: Friendly reminder, You left something behind, Discount offer, Last chance, Social proof, Cart saved and Premium dark. Each card shows the template's subject line.

• Edit opens the template in the visual builder.
• Duplicate makes a copy you can change without touching the original.
• Delete removes the template.
• Create template starts a new template.

In the visual builder you add blocks from the palette, edit their settings inline, reorder or remove them, and see the changes in a live preview. If you prefer, you can switch to HTML mode. You can also send a test email.

Templates support merge tags, for example {{customer_first_name}} in a subject line. The full list of merge tags is on the Documentation screen.

Go to Cart Recovery > Reports to measure your results. Use the 7 days, 30 days and 90 days buttons to choose the period.

The summary cards show Revenue recovered, Recovery rate, Carts recovered, Value abandoned, Open rate, Click rate, Avg time to recover and Emails sent.

Below the cards you will find:

• Abandoned vs recovered: a chart comparing abandoned and recovered carts over the period.
• Engagement funnel: emails sent, opened, clicked and recovered.
• Campaign performance: carts targeted, carts recovered, recovery rate and revenue for each campaign.
• Most abandoned products and Most recovered products: the products that appear most often in carts, with cart counts and quantities.

If a recovered order is later cancelled or refunded, the recovered flag is reverted, so your reports stay accurate.

Go to Cart Recovery > Settings to configure the plugin. The settings are split into tabs: General, Capture, Sending & throttling, Coupons, Exit intent, Webhooks and Privacy.

The General tab has three areas:

• Recovery engine: Enable abandoned cart recovery is the master switch for scheduling and sending recovery emails. Here you also choose whether sending stops once a cart is recovered, whether emails go out in the shopper's language (WPML or Polylang), after how many minutes of inactivity a cart is marked abandoned, and whether the recovery link sends the shopper to the checkout or the cart.
• Sender: the from name, from email, reply to address, logo and footer text used in recovery emails. You can also BCC the store admin on every recovery email.
• Import & export: Export settings downloads your configuration, and Import settings loads a configuration file. Importing overwrites the current settings.

Click Save settings after making changes.

The other tabs cover the remaining features:

• Capture: exclude products, categories and user roles, set a minimum cart value, and exclude email addresses or whole email domains from tracking.
• Sending & throttling: email throttling, hourly rate caps, per cart caps and an optional daily send window.
• Coupons: smart coupons that are single use, time limited and restricted to the shopper's email.
• Exit intent: an exit intent popup with device and operating system targeting, frequency capping and an optional discount.
• Webhooks: outgoing webhooks (for example to Zapier, Make or a CRM) with optional HMAC signing.
• Privacy: GDPR tools such as consent capture, unsubscribe links, data retention, anonymization, export and erase, plus optional IP address storage (off by default).

Go to Cart Recovery > Documentation for a complete guide inside your admin. It covers getting started, how recovery works end to end, cart capture, cart statuses, recovery and attribution, cart lifetime and stock, the sending engine, campaigns and steps, templates and the visual builder, merge tags, smart coupons, the exit intent popup, managing carts, reports, throttling and deliverability, session replay, webhooks, privacy and GDPR, multilingual support, developer hooks and troubleshooting.

Use the menu on the left to jump to a topic. The Merge tags topic lists every tag you can use in templates. The Developer hooks topic lists the available actions and filters, for example ppl_acrw_cart_recovered and ppl_acrw_recovery_url.

Recovero adds nothing visible to your product pages or shop grid. Cart capture runs in the background as shoppers add items and fill in the checkout. Capture works with both the classic checkout and the block checkout.

What shoppers do see:

• Recovery emails sent from your store, based on your campaigns and templates.
• Cart restore: the one click link in a recovery email rebuilds the cart and takes the shopper to the checkout or the cart, depending on your settings. Stock is checked again at that moment. Items that were deleted, unpublished or are out of stock are skipped, and quantities are reduced to what is available. The shopper sees a clear message about any item that changed.
• Exit intent popup, if you turn it on under Settings > Exit intent. It can target devices and operating systems, limit how often it shows and offer an optional discount.