Recovero - Cart Recovery for WooCommerce Free documentation

Recovero - Cart Recovery for WooCommerce helps you win back sales from shoppers who leave items in their cart. It saves carts in real time for guests and logged in shoppers. It also links each cart to the shopper's email as soon as the email is known, including while a guest is typing it at checkout.

When a cart has been inactive for the time you choose, the plugin marks it abandoned and schedules a series of recovery emails. Each email has a one click link that rebuilds the cart. If the shopper places an order, the sequence stops and the revenue shows in your reports. On activation you get a default three step campaign and five starter templates, so recovery runs without any setup.

The plugin is for WooCommerce store owners who want recovery emails, campaigns, templates and reports inside WordPress. It does not connect to any external service. Cart data, email content and statistics stay in your own WordPress database, and emails go out through your site's own mail configuration.

Recovero needs WooCommerce, so install and activate WooCommerce first. The free plugin is available from WordPress.org.

Go to Cart Recovery > Dashboard for a live overview of your recovery engine. The numbers update in real time as shoppers browse, abandon and return.

The top row shows Live carts, In recovery, Recovered today and Emails last hour.

The Email sending panel shows how many emails are Queued, Sending, Sent, Failed and Cancelled. It also shows the scheduler health and a countdown to the next run. Sending runs in the background on WooCommerce Action Scheduler.

• Click Process queue now to run the queue straight away.
• Click Scheduled actions to see the background jobs behind the queue.

The Last 30 days row shows Revenue recovered, Recovery rate, Carts recovered, Value abandoned, Email open rate and Email click rate. Below it, Recovery trend charts your results once enough carts have come in. The Quick start box links to the templates, the campaign timing and the settings.

A banner about Recovero Pro appears on the Cart Recovery screens. You can dismiss it for 30 days.

Cart Recovery > Abandoned Carts lists every captured cart. A cart appears here as soon as a shopper adds items and provides an email.

Use the status links above the table to filter the list:

The table shows Customer, Status, Items, Value, Emails, Location and Last activity. You can sort by Status, Value and Last activity. The Location column shows the shopper's country, which is recorded automatically.

You can also:

• Search the list and use bulk actions on selected carts.
• Mark carts as recovered or abandoned yourself, one at a time or in bulk.
• Click Export CSV to download the carts.
• Open a single cart to see the items left behind, the shopper's contact details, the scheduled emails and an activity timeline. From there, Send next email now sends the next reminder right away and ignores the schedule.

A campaign is an ordered series of recovery emails. Cart Recovery > Campaigns lists your campaigns with their Status, number of Steps, Priority and which one is the Default. The plugin installs Default recovery series, an active campaign with three steps.

Each step has:

• a delay, counted from the moment the cart was abandoned
• a template
• an optional subject line

Click Add campaign to create another series. Campaigns can be limited by cart value, so you can send a different series to high value carts.

How a campaign is chosen: only one campaign runs for a cart. When several are active, they are checked in priority order, lowest number first. The first one whose conditions match is used.

Editing a live campaign: it is safe to edit a campaign while shoppers are part way through it. Changes to timing, templates or copy are applied in place and do not restart anyone's sequence. If you add a step, carts that are already in recovery get it too, timed from when each cart was abandoned. Steps that were already sent are left alone.

Cart Recovery > Email Templates holds the designs your campaign steps use. Five mobile friendly starter templates are included and work as they are:

• Friendly reminder
• You left something behind
• Social proof
• Cart saved
• Premium dark

Each template card has three buttons:

• Edit opens the template in the visual builder.
• Duplicate makes a copy you can change without touching the original.
• Delete removes the template.

Click Create template to start a new one. You can create as many templates as you like.

In the visual builder you add blocks, edit their settings, reorder or remove them, and watch a live preview update beside them. You can also switch to HTML mode. Use merge tags such as {{customer_first_name}} to personalize the subject and content. The built-in Documentation screen lists every merge tag. Send a test email to check exactly what a shopper receives.

Cart Recovery > Reports shows how well recovery is working. Use the 7 days, 30 days and 90 days buttons to change the period.

The summary cards show Revenue recovered, Recovery rate, Carts recovered, Value abandoned, Open rate, Click rate, Avg time to recover and Emails sent.

Below them you find:

• Abandoned vs recovered: abandoned and recovered carts over the period.
• Engagement funnel: how many emails were sent, opened and clicked, and how many carts were recovered.
• Campaign performance: results for each campaign.
• Most abandoned products and Most recovered products.

If a recovered order is later cancelled or refunded, the cart loses its recovered status, so your reports stay accurate.

Cart Recovery > Settings has four tabs: General, Capture, Tracking and Privacy.

General is split into these areas:

• Recovery engine: Enable abandoned cart recovery is the master switch for scheduling and sending recovery emails. You can also stop emails once a cart is recovered and send emails in the shopper's language with WPML or Polylang. Mark abandoned after sets how many minutes of inactivity turn a cart into an abandoned cart. After recovery link, send shopper to chooses whether the recovery link opens Checkout or Cart.
• Sender: the name and addresses recovery emails come from, an optional logo and footer text, and an option to BCC the store admin. If you leave Email logo empty, the store name is shown instead.

Click Save settings when you are done.

Import & export moves your configuration between stores. Click Export settings to download it. To import, choose the file and click Import settings. Importing overwrites the current settings.

Capture holds the Exclusions. Tick the user roles to skip and list email addresses or whole domains, one per line. Matching carts are not captured, and emails already queued for an excluded address are cancelled. Nothing is excluded until you set it up. This tab is also where you exclude products and categories and set a minimum cart value.

Privacy holds the data retention window. It is 60 days by default, counted from when a cart was first captured, and 0 keeps carts indefinitely. When the window passes, a daily job anonymizes or deletes the cart, depending on the Anonymize instead of deleting setting. Recovered and purchased carts are never purged. This tab also has optional IP address storage, which is off by default. When it is on, IP addresses are stored only as a salted hash.

Cart Recovery > Documentation is a built-in guide inside your admin. It covers getting started, how recovery works from start to finish, cart capture, cart statuses, recovery and attribution, cart lifetime and stock, the sending engine, campaigns and steps, templates and the visual builder, merge tags, managing carts, reports, privacy and GDPR, and multilingual sending.

It also has a full developer hook reference. Actions include ppl_acrw_loaded, ppl_acrw_cart_captured, ppl_acrw_cart_abandoned, ppl_acrw_sequence_scheduled and ppl_acrw_cart_recovered. Filters include ppl_acrw_default_settings, ppl_acrw_starter_templates, ppl_acrw_merge_tags, ppl_acrw_should_send, ppl_acrw_queue_batch_size, ppl_acrw_recovery_url, ppl_acrw_rendered_email and ppl_acrw_email_excluded.

Recovero adds no visible elements to your shop, product or cart pages. It captures carts in the background. It does not force a session or cookie on anonymous visitors, so full page caching keeps working.

What shoppers experience:

• At checkout, a guest's email is captured as they type it. This works with both the classic checkout and the block checkout. Logged in shoppers are linked through their account email automatically.
• In their inbox, they get the recovery emails from your campaign, sent through your site's own mail setup.
• When they click the recovery link, their cart is rebuilt and they go to the checkout or the cart, depending on your settings. Stock is checked again at that moment. Items that were deleted, unpublished or sold out are skipped, and quantities larger than the remaining stock are reduced. The shopper sees a message that names any changed item, so they can still complete the rest of the order.