Recovero - Cart Recovery for WooCommerce Free documentation

Recovero - Cart Recovery for WooCommerce Free helps you win back shoppers who add items to their cart and then leave. It saves carts for guests and logged in shoppers as they shop. When a cart is left inactive, the plugin sends a series of reminder emails with a one click link that rebuilds the cart.

You don't have to set anything up first. When you activate the plugin, it installs five ready to use email templates and a three step recovery campaign, and recovery starts right away. Later you can change the timing, write your own campaigns, design emails in a visual builder and follow the results on the dashboard and in the reports.

The plugin is for WooCommerce store owners who want to recover lost sales with automatic emails. It doesn't connect to any external service: cart data, email content and statistics stay in your own WordPress database, and emails go out through your site's own mail setup.

Recovero - Cart Recovery for WooCommerce Free is a free plugin on WordPress.org. It needs WooCommerce, so install and activate WooCommerce first.

Cart Recovery > Dashboard gives you an overview of recovery on your store. The numbers update in real time as shoppers browse, abandon and return.

Live counters across the top:

• Live carts: carts that are being used right now.
• In recovery: abandoned carts that have reminder emails scheduled.
• Recovered today: carts recovered today.
• Emails last hour: recovery emails sent in the last hour.

Email sending shows the state of the send queue: Queued, Sending, Sent, Failed and Cancelled. Next to it you see the scheduler status (Scheduler healthy, or Scheduler is running late when jobs fall behind) and a countdown to the next run.

• Click Process queue now to send every email that is due right away, without waiting for the next run.
• Click Scheduled actions to open WooCommerce's scheduled actions list, where you can see the plugin's background jobs.

Last 30 days shows Revenue recovered, Recovery rate, Carts recovered, Value abandoned, Email open rate and Email click rate. Amounts in different currencies are never added together: each currency gets its own line.

Recovery trend charts abandoned and recovered carts day by day. The Quick start box links to the screens you will use most: templates, campaign timing and settings.

Cart Recovery > Abandoned Carts lists every cart the plugin has saved. For each cart you see the customer, status, number of items, cart value, emails sent, location (the shopper's country, plus the IP address when you choose to store it) and last activity.

Find carts

• Click a status link at the top to filter: All, Live, In recovery, Abandoned, Recovered, Purchased or Merged.
• Type in the search box and click Search carts.
• Pick dates in Captured from and to, then click Filter.
• Click the Status, Value or Last activity column headings to sort.

What the statuses mean

Act on carts

• Hover over a row to see its actions: View, Send now, Mark recovered, Unsubscribe, Delete, and View order when the cart became an order.
• To act on several carts, tick them, choose Mark as recovered, Mark as abandoned, Unsubscribe or Delete in Bulk actions, then click Apply. Only live carts can be marked abandoned.
• Click Export CSV to download the carts the list is showing right now. The export follows the status, search and date range you picked.

Click a customer name on Abandoned Carts to open that cart. The screen has four parts:

• Cart items: the products left in the cart, with quantity and line total.
• Scheduled emails: every reminder for this cart, when it is scheduled, how long until it sends, its status and when it was sent. If a message was cancelled or not sent, the reason is shown here.
• Activity timeline: everything that happened to the cart, for example Cart captured, Marked abandoned, Recovery sequence scheduled, Recovery email sent, Email opened, Recovery link clicked, Cart restored, Cart recovered, Order placed, waiting for payment, Order paid, Unsubscribed and Cart emptied by the shopper.
• Details: status, email, company, phone, customer (account or Guest), cart value, items, emails sent, language, device, country, IP address, created and abandoned dates, and the linked order. When an order is still waiting for payment, the cart says so. It counts as purchased once the payment arrives.

Emails send automatically at their scheduled time. To send the next one right away, click Send next email now at the top. Click Back to carts to return to the list.

A campaign is an ordered series of recovery emails. Cart Recovery > Campaigns lists your campaigns with their status, number of steps, priority, and which one is the default. The plugin installs Default recovery series with three steps, active and set as the default.

How a campaign is chosen for a cart

Only one campaign runs for a cart. Active campaigns are tested in priority order, lowest number first, and the first one whose conditions match the cart runs. The default campaign runs for carts that no other active campaign matches. Only one campaign can be the default.

Create or edit a campaign

1. Click Add campaign, or click a campaign name to edit it.
2. Enter a Campaign name and choose its Status.
3. Set a Priority. Lower numbers are checked first.
4. Optionally limit it by Cart value condition (Min and Max, in your store currency) and by Shopper language.
5. Under Options, choose whether to Stop the sequence once the cart is recovered and whether to Use as the default campaign.
6. Under Recovery steps, set Send after and the unit for each email, choose the email template and, if you want, type a subject that overrides the template's subject. Click Add step for more emails. Click × to remove a step.
7. Click Save campaign.

Changing a live campaign is safe. Each step's delay is counted from when the cart was abandoned. If you change a delay, the messages already queued move to their new time. If you add a step, it is also queued for carts that are already in recovery, while steps that already went out are left alone. Pausing a campaign or setting it to draft holds its queued messages until you set it active again. Deleting a campaign ends its messages.

If a step's template is inactive, the dropdown marks it as (inactive, this step will not send).

Cart Recovery > Email Templates shows your email designs as cards. Five starter templates come with the plugin: Friendly reminder, You left something behind, Still interested, Cart saved and Premium dark. Each card shows whether it is a Starter or Custom template, its subject line and any translations.

• Create template starts a new template with a simple starter layout.
• Edit opens the template in the editor.
• Duplicate makes a copy you can change without touching the original.
• Delete removes a template together with its translations. You can't delete a template that a campaign step still uses: choose another template for that step first.
• The language dropdown and Add translation create a copy of the template for one language (see Template translations below).

If you delete every template, a Restore starter templates button appears so you can bring the starter set back.

The starter templates make no claims on your behalf (no reviews, ratings, shipping or returns promises, or deadlines). Add your own details in the builder.

The template editor lets you build an email without writing code.

Template details

At the top, set the Template name, Subject line, Preheader (the preview text many inboxes show after the subject), Accent color, Status, Language and Translation of. An inactive template is never sent.

Visual builder

1. Click a block under Add block to add it to the end of the email: Heading, Text, Button, Image, Divider, Spacer, Cart items or Social links.
2. Edit each block's settings inline, for example the text, alignment, size and color.
3. Use ↑ and ↓ to move a block, and × to remove it.
4. Watch the Live preview on the right. It updates as you type.
5. Click Save template.

The Cart items block has no settings. It shows the shopper's products with images, quantity and prices automatically. A Button with Link set to recovery takes the shopper back to their restored cart. Set it to custom and fill in URL to link somewhere else.

HTML mode

Click HTML to write the email body yourself. When you switch from the builder to an empty HTML box, it is filled with the HTML for your blocks. If you save while in HTML mode, that HTML is used and the blocks are cleared.

Merge tags

Merge tags are replaced with each shopper's details when the email is sent. Use them in subjects, text blocks and HTML. Click a tag in the Merge tags box to copy it.

Send a test

Save your changes first. Then, under Send a test, enter an email address (leave it empty to use your own account email) and click Send test email.

Each cart stores the language the shopper was using: the WPML or Polylang language when one of them is active, otherwise your site language.

To send a template in another language:

1. Go to Cart Recovery > Email Templates.
2. On the template's card, choose the language in the dropdown and click Add translation.
3. A copy of the template opens for that language. Translate the subject and text, then click Save template.

Shoppers whose cart was saved in that language receive the translation, with its own subject, in place of the base template. Campaign steps always point at the base template, so you don't need to change your campaigns.

When Send emails in the shopper language (WPML / Polylang) is ticked under Settings > General, WordPress switches to the cart's language while each email is built. The plugin's own texts, such as buttons and the footer, then appear in that language too.

To send a separate series to one language, tick that language under Shopper language in the campaign editor.

Cart Recovery > Reports shows how recovery is performing. Click 7 days, 30 days or 90 days to choose the range.

• Totals: Revenue recovered, Recovery rate, Carts recovered, Value abandoned, Open rate, Click rate, Avg time to recover and Emails sent.
• Abandoned vs recovered: a day by day chart.
• Engagement funnel: how many emails were sent, opened, clicked and led to a recovery.
• Campaign performance: for each campaign, the carts targeted and recovered, the rate and the revenue.
• Most abandoned products and Most recovered products: the products that appear most often, with the number of carts and quantity.

Amounts are never added up across currencies. Recovered revenue, abandoned value and campaign revenue show one line per currency. A background job regularly checks the totals against the saved data to keep them accurate.

Cart Recovery > Settings has four tabs: General, Capture, Tracking and Privacy. Click Save settings after you change anything.

The General tab has two parts:

• Recovery engine: the main switch for recovery emails, whether sending stops once a cart is recovered, multilingual sending, how long a cart must be inactive before it counts as abandoned, how long recovery links keep working, and whether the link takes the shopper to the checkout or the cart.
• Sender: the name and address recovery emails come from, the reply address, the logo at the top of each email, a footer line, and an option to BCC the store admin.

A good first step is to set From name, From email and Email logo. If you leave the sender fields empty, emails use your site title and the WordPress admin email.

The Capture tab controls which carts are saved.

Cart capture: switch capture on or off, choose whether to track guests and logged in shoppers, and choose whether the email is captured live as the shopper types it at checkout. The email is read on the classic and block checkout only, never from newsletter or contact forms. You can also set a Minimum cart total to capture in your store currency.

Exclusions: keep carts out of recovery.

1. Tick the roles to skip in Do not track these user roles, for example your staff testing the checkout.
2. List addresses or whole domains in Do not track these emails, one per line, for example test@example.com or @yourstore.com.
3. Pick products in Do not track carts with these products and categories in Do not track carts with products in these categories.
4. Click Save settings.

Matching carts aren't captured, and recovery emails already queued for them are cancelled.

The Tracking tab decides whether email opens and recovery link clicks are recorded. These records feed the open rate, click rate and engagement funnel in your reports and the activity timeline of each cart.

• Track email opens adds a one pixel image to each email that records when it is opened.
• Track recovery link clicks records each click on the recovery link. When it is off, the link still restores the cart, but no click is recorded.

The Privacy tab holds your consent, data retention and opt out settings.

Privacy & data

• Require marketing consent before capturing an email adds a consent box to the classic and block checkout. Without a tick, no contact details are kept and no reminder is sent. Set the wording in Consent text.
• Data retention sets how many days cart data is kept (0 keeps it forever). After that, carts are anonymized or deleted, depending on Anonymize instead of deleting when retention expires. Carts that became an order are always anonymized, so your revenue reports keep their totals.
• Store the shopper IP address keeps the raw IP address. The country is always recorded for reporting.
• Delete all plugin data when the plugin is uninstalled removes the plugin's data when you delete it.

Every recovery email has an unsubscribe link that can't be switched off, plus one click unsubscribe headers (List-Unsubscribe) as Gmail and Yahoo require. Opening the link asks the shopper to confirm, so link scanners can't unsubscribe anyone.

Do not email list

Addresses that opted out are kept as a one way hash only, so the list survives the retention sweep and the privacy eraser. To manage it:

1. Type an address in Email address.
2. Click Add to the list to stop all reminders to it, or Remove from the list to allow reminders again.

Only remove an address when that shopper asked to hear from you again.

The plugin also works with the WordPress personal data export and erase tools, and suggests privacy policy text for your site.

At the bottom of every settings tab, Import & export lets you move your configuration between stores.

1. On the store you want to copy, click Export settings. A settings file (.json) is downloaded.
2. On the other store, go to Cart Recovery > Settings, click Choose File and pick that file.
3. Click Import settings.

Importing overwrites the current settings. Carts, campaigns and templates aren't part of the file.

1. A shopper adds items to the cart. The cart is saved, and their email is linked as soon as it is known.
2. When the cart stays inactive past Mark abandoned after, a background job marks it abandoned and matches it to a campaign. Only carts with an email are marked abandoned, because there is no other way to reach the shopper.
3. Each step is scheduled from the moment of abandonment plus its delay, and sent when it is due. An email is never sent early.
4. The email's recovery link rebuilds the cart and takes the shopper to the checkout or the cart.
5. When the shopper places a paid order, it is linked to the cart, the sequence stops and the revenue appears in your reports.

Mail delivery

Recovery emails are sent with WordPress's own mail function, so they use your site's mail setup, including any SMTP plugin. For better inbox placement, pair the plugin with a transactional email service.

Background jobs

Scheduling runs on WooCommerce Action Scheduler. Failed sends are retried automatically before they are marked failed. Right before a message goes out, it is checked again. It is cancelled, with the reason shown on the cart screen, if the campaign was paused, set to draft or deleted, the template was made inactive or deleted, the cart was emptied or converted, it holds an excluded product, or the shopper opted out.

When a shopper returns

Stock is checked again when the recovery link is opened. Items that were deleted, unpublished or are out of stock are skipped, and quantities larger than the stock left are reduced. Saved items are added to whatever the shopper has in their cart now, and coupons they had applied themselves are applied again when still valid.

Cart Recovery > Documentation is a guide inside your admin. It covers getting started, how cart capture works, cart statuses, recovery and attribution, cart lifetime and stock, the sending engine, campaigns, templates, merge tags, managing carts, reports, privacy, multilingual sending and troubleshooting. It also has a full reference of the plugin's developer hooks for your developer.

The plugin adds nothing visible to your shop, product or cart pages. It saves carts in the background, and a visitor with an empty cart never gets a forced session or cookie, so full page caching keeps working.

What shoppers do see:

• At checkout: when Require marketing consent before capturing an email is on, a consent box appears on the classic and block checkout. Its label is your Consent text, or by default: Email me a reminder about my cart if I do not finish my order.
• Recovery emails: the emails from your campaigns, with your logo, their cart items and a link back to the cart.
• After clicking the recovery link: the cart is rebuilt and they land on the checkout or the cart. They see Welcome back, your cart has been restored. If items are no longer available or quantities were reduced to match stock, a message names those items instead.
• Expired or used links: a link to a cart that was already checked out says This cart was already checked out, so there is nothing to restore., and an old link says This cart link has expired.
• Unsubscribe page: the unsubscribe link opens a confirmation page asking Stop sending cart reminder emails to ... ? with an Unsubscribe button. After confirming, they see You have been unsubscribed from cart reminder emails.