Storefold turns your WooCommerce shop into a multivendor marketplace. Sellers apply, list products and manage their orders from a dashboard on your site, you keep a commission, and refunds, disputes and payouts are handled in one place.
Storefold turns your WooCommerce shop into a marketplace. Sellers apply to open a store, you approve them, and they manage their own products, orders, coupons and payouts from a Vendor Dashboard page on the front of your site. Vendors never see wp-admin.
Customers check out once. Behind the scenes every vendor gets their own vendor order with only their items, their share of shipping and their tax, and you keep a commission on each sale. Refunds made on the customer's order are copied to the vendor orders they cover and taken from each vendor's earnings.
The Pro edition is a standalone plugin that contains everything in the free edition, plus vendor reports, refund and return requests, customer to seller messaging, per-vendor shipping zones, automatic payouts, commission rules per product, vendor and category, seller plans, Stripe Connect payouts, earning holds, several sellers per product, staff accounts, identity verification, disputes, an activity log, webhooks and CSV vendor import.
Storefold Pro needs WooCommerce. Install and activate WooCommerce first. You do not need the free edition of Storefold: Pro contains everything. If the free edition is already active, it stays idle when Pro is active and shows a notice on the Plugins screen so you can deactivate it yourself. Both editions use the same data, so every vendor, order, commission and setting carries over.
Make sure WooCommerce is installed and active.
Log in to your ProPluginsLab account and open My Account > Downloads. Download the Storefold Pro zip file.
In WordPress, go to Plugins > Add New > Upload Plugin, choose the zip file and click Install Now.
Click Activate. Activation creates three pages: Vendor Dashboard, Become a Vendor and Stores.
If the free edition of Storefold is active, deactivate it on the Plugins screen. Your data is kept.
Open Storefold > Setup wizard to answer the four setup questions, then fine tune everything under Storefold > Settings.
Storefold works fully as soon as it is activated. The license key turns on automatic updates, so new versions arrive in WordPress like any other plugin update. Pro features never depend on it.
Find your license key in My Account on propluginslab.io, in the license keys section. It is also in your order confirmation email.
In WordPress, open Storefold > License. When two or more ProPluginsLab plugins or add-ons are active on the site, WooCommerce > Licenses also appears and lists all of them in one place.
Paste the key into the Storefold - Multivendor Marketplace for WooCommerce Pro row and click Activate. The status changes to Active and automatic updates are on.
Once the license is active, new versions of Storefold show up under Dashboard > Updates and on the Plugins screen. Click Update now, or click Enable auto-updates in the Storefold row on the Plugins screen and WordPress installs every future release for you.
wp ppl-license list, wp ppl-license activate <plugin> <key>, wp ppl-license check and wp ppl-license deactivate <plugin>.Open Storefold > Setup wizard. Choose the kind of marketplace, your commission, how vendors get paid and how much you want to review. Click Finish and open my marketplace. You can change every answer later under Storefold > Settings.
Activation creates the Vendor Dashboard, Become a Vendor and Stores pages. Add Become a Vendor and Stores to your site menu so people can find them. Open Storefold > Overview and check that the Marketplace health list shows OK for the pages and permalinks.
Go to Storefold > Settings, section Vendor shipping, and click Add vendor shipping to all zones. Until you do, vendors can save rates but they are not charged at checkout.
Share the Become a Vendor page, or open Storefold > Vendors, expand Add a vendor, enter a store name and owner email, and click Create approved vendor. Applications waiting for you appear under Needs your attention on the overview.
The vendor logs in and opens the Vendor Dashboard page. The setup checklist walks them through their logo, store description, first product and payout method.
When an order comes in, check Storefold > Commissions to see what the vendor keeps and what you keep. When vendors ask to be paid, their requests appear under Storefold > Withdrawals.
Storefold > Overview is your home screen for the marketplace.
Storefold > Vendors lists every store with its owner, status, balance, verification state, commission rule and join date.
Statuses
Add a vendor yourself
Administrators and shop managers cannot be vendors. To test the vendor side, apply with a separate account.
Approve, suspend, reject or delete
Use the buttons in the Actions column, or tick several stores, pick an action under Bulk actions and click Apply. When you reject or suspend you can type a reason, which is included in the email to the vendor. Deleting a vendor removes the store and the vendor role and cancels open withdrawal requests. The user account, their products and all commission and ledger history are kept.
The vendor screen
Click a store name to open it. You see the current balance, the amount available to withdraw, lifetime vendor earnings and your lifetime commission. From here you can:
To list only one vendor's products, go to Products > All Products, pick the store in the All vendors dropdown and click Filter.
When a cart contains items from several vendors, the customer pays once and sees one order. Storefold creates a vendor order for each seller with only their items (after coupon discounts), their share of shipping and their tax. An order with a single vendor is simply assigned to that vendor. Your own products and fees stay on the main order.
On the customer's order in WooCommerce > Orders, the line under the customer shows the Vendor orders that belong to it.
Refunds
Refund the customer's order as usual, by item, shipping or amount. The refund is copied to the vendor orders it covers and the matching part of each vendor's earning (items, shipping and tax) is taken back. You can also click Refund on a vendor order: Storefold refunds those items on the customer's order. A refund made before the vendor earned the money is never paid out later. If the vendor was already paid, their balance can go below zero and is settled from future sales.
Storefold > Commissions has one row per sold item: the order, vendor, product, Item total, what the Vendor keeps and what You keep, the status and the date.
Filter by vendor, status and date range, then click Filter. Click Export CSV to download the list for your accountant.
The rule used is saved with each commission row, so later changes to your commission settings never rewrite history.
Vendors request a payout from Payouts in their dashboard. Requests appear under Storefold > Withdrawals, grouped as Pending, Paid, Rejected and All.
To pay a request
For vendors paid by Stripe (automatic transfer), marking the request paid transfers the money to their Stripe account and saves the Stripe transfer id as the reference.
To reject a request, give a short reason. Nothing leaves the vendor's balance and the vendor is emailed the reason.
To handle several requests at once, tick them, choose Mark as paid or Reject and click Apply to selected.
Vendors can only request what is available (their balance minus requests still waiting) and at least the Minimum withdrawal amount.
Use Storefold > Announcements to send a message to all your vendors. Enter a Title, write the message and click Publish announcement. Vendors see the latest announcements under From the marketplace team on their dashboard overview and in the Announcements section. Published announcements are listed below the form, where you can remove them again.
Customers can rate a store from its store page. Storefold > Reviews lists every store review with the store, customer, rating, review text and status.
You can approve, hide or delete any review. Reviews from buyers show a Verified buyer label, and sellers can reply from the Reviews section of their dashboard.
Storefold > Reports shows the whole marketplace for a period: Marketplace sales, Vendor orders, You earned, Vendors earned and Refunds, each compared with the period before.
Unpaid and cancelled orders are never counted. Vendors see their own report under Reports in their dashboard (only the store owner, never staff).
When Let customers ask for a refund or a return from their order page is on, customers pick items and a reason on their order page within the number of days you set. They choose between a refund only and returning the item for a refund.
Refunds always go through the customer's order and take the matching amount from the seller's earnings. When the payment method cannot refund automatically, approved requests wait for you. The customer, the seller and you are emailed at each step.
The status links are Waiting for the seller, Approved, refund on the way, Refunded, Declined and Cancelled.
Logged-in shoppers can ask a seller a question with Contact the seller on the store page or Ask the seller a question on a product page. Conversations appear for the customer under My Account > Seller messages and for the seller in the Messages section of their dashboard (staff with order access can answer too). Both sides get an email for each new message.
Under Storefold > Messages you can read every conversation, filter by store and status, post as the marketplace team (both the customer and the store see it, and the customer gets an email), close or reopen a conversation, or delete it when it breaks the rules.
Customers report a problem from their order page, one open report per seller and order. The customer, the seller and your team then talk in one conversation and can attach a photo or PDF. Everyone involved is emailed at each message, and the customer sees the conversation, status and decision on their order page.
Under Storefold > Disputes, open a dispute, read the conversation, ask questions if needed, then decide:
When the payment method cannot refund, the dispute stays open and you see why. The status links are Waiting for the seller, With the marketplace team, Resolved: refunded, Resolved in the seller's favour and Closed.
Storefold > Activity is an audit trail of everything that happens on the marketplace, newest first: applications, approvals, products, offers, coupons, orders (split, assigned, paid, tracking, notes), money (earnings, refunds, adjustments, payouts, Stripe transfers), disputes, refund requests, plans, staff and settings changes, with who did it and when.
Filter by event type or vendor and click Filter. Click Download CSV to export. Older entries are deleted once a day after the number of days set in Keep the activity log for (Settings, Verification and vendor app).
Use Storefold > Import vendors when you move sellers from another marketplace plugin or a spreadsheet.
email and store_name. Optional columns: phone, address, bio, website, paypal_email, status (approved or pending). Click Download the sample CSV for an example.Existing vendors are skipped, so importing the same file twice is safe. Only stores and their contact and payout details are imported, not products, orders or balances.
All marketplace options live on one page, Storefold > Settings. Every option has a short explanation and a Learn more link to the built-in help. Click Save settings at the bottom when you are done.
Vendor rules decide who can sell and whether new products need your review:
Commission is your cut of every vendor sale:
Commission rules can also be set per product (the Marketplace commission field on the product's General tab), per vendor (Commission for this vendor on the vendor screen) and per product category (Products > Categories). The most specific rule wins: product, then vendor, then the vendor's seller plan, then category, then the marketplace default.
Payouts decide how vendors withdraw what they earned.
| Method | What the vendor enters | How the money moves |
|---|---|---|
| PayPal | Their PayPal email | You send the money, then mark the withdrawal as paid |
| Bank transfer | Account holder, bank name, account number and routing or IBAN | You send the money, then mark the withdrawal as paid |
| Stripe (automatic transfer) | They click Connect with Stripe and finish Stripe's onboarding | Paying a withdrawal transfers the money to their Stripe account |
Set up Stripe payouts
Use a sk_test_ key to try the flow without real money. The vendor's Stripe account is checked right before each transfer; when Stripe has paused payouts the vendor is asked to reconnect and the payout waits. A refund after a payout is taken from the vendor's next earnings, not pulled back from Stripe.
Earning hold: Hold new earnings for keeps new earnings from being withdrawn for a number of days, to cover your refund window. Earnings still appear on the balance at once.
Automatic payouts: choose Every Monday or On the 1st of every month and a threshold. On that day a payout request is created for every vendor whose available balance reaches the threshold and the minimum withdrawal. Stripe vendors are paid straight away; PayPal and bank requests wait under Storefold > Withdrawals for you to send the money. Vendors can switch automatic payouts off in their own settings.
The customer picks the items and a reason. The seller and you are emailed, and the request appears in the vendor dashboard and under Storefold > Refund requests.
Selling existing products: tick Let vendors sell products that already exist in the catalog, with their own price and stock. Vendors then open Sell existing in their dashboard, search the catalog and add their own price and stock. The product page shows a More sellers box with every seller, cheapest first. Each sale goes to the seller the customer picked, and stock is tracked on their offer, so an offer can be bought while your own copy is sold out. Offers work on simple products.
Categories open to vendors: tick the categories vendors may use for new products and offers. Tick nothing to allow every category. Seller plans can limit this further.
Vendor application form: the form already asks for store name, description, what they sell, contact details and address. Click Add a question to add your own. For each question enter the wording, choose Short answer, Long answer or Dropdown, enter the choices for a dropdown (comma separated) and tick Required if it must be answered. Answers appear under Application details on the vendor screen, even after you rename a question.
Seller plans are optional free or paid tiers, for example a starter plan with 10 products at a higher commission and a bigger plan with unlimited products at a lower one.
Important: as soon as one plan exists, every vendor needs an active plan to list and sell (free plans count). Delete all plans to switch memberships off.
Add a plan
Vendors pick a plan under Membership in their dashboard. Paid plans are bought through normal checkout, one billing period per purchase. A reminder with a one-click renewal link goes out 3 days before expiry. After expiry the vendor cannot add or edit products, and after a 7 day grace period their products stop selling until they renew. Switching from one paid plan to another credits the unused time automatically.
Extra product slots let vendors on a limited plan buy more product slots without upgrading. Set Slots per pack and Pack price. Slots are a one time purchase and stack on top of the plan limit. Set either field to 0 to turn this off.
Vendors set up their own shipping zones in their dashboard: countries, states and postcodes, with flat rate, free shipping, local pickup and table rate options. Vendors without zones use a simple base cost, cost per item and free shipping threshold, or the fallback cost set on the shipping method.
Switch it on
Shipping per seller: tick Let customers choose shipping separately for each seller to make each seller's items their own shipment at checkout, named "Shipped by" and the store name, with a shipping choice for each one. When this is off, one combined shipping charge covers every seller.
Every vendor order receives exactly the shipping its vendor charged, and a seller with nothing to ship gets none.
Identity verification: vendors upload an ID or business licence (JPG, PNG or PDF up to 5 MB) under Settings in their dashboard. Review it from the vendor screen or the Verification pending view: View document, Approve, Reject (with an optional reason) or Delete. The vendor is emailed the decision. Verified stores show a badge on their store page, in the store directory and next to Sold by. Tick Vendors must be verified before their products can be bought to stop unverified vendors from selling.
Documents are protected by .htaccess and web.config files. On nginx, add a rule that denies uploads/storefold-multivendor-for-woocommerce-pro/.
Vendor app: with Let vendors install the dashboard on their phone and get new order alerts ticked, vendors can add the dashboard to their home screen. After clicking Enable order alerts they hear a chime and see a notification when a new paid order arrives while the dashboard is open. It uses your site icon (Appearance, Customize, Site Identity).
Activity log: Keep the activity log for sets how many days entries are kept.
Webhooks send marketplace events to Zapier, Make, n8n or your own system as signed JSON.
X-Storefold-Event (the event name), X-Storefold-Signature (the HMAC SHA-256 of the raw body with your secret) and X-Storefold-Timestamp. Compare the signature to be sure the request came from your site, and refuse old deliveries.Events: vendor.registered, vendor.approved, order.created, order.paid, order.refunded, withdrawal.requested, withdrawal.paid, dispute.opened, plan.assigned. Leave the URL empty to switch webhooks off.
Storefront controls what shoppers see:
Marketplace pages are created automatically on activation. If you build your own pages, choose them here. Each page must contain its shortcode: [storefold_vendor_dashboard], [storefold_vendor_registration] and [storefold_store_list]. Store pages live at yoursite.com/store/store-name/ and need pretty permalinks.
Data: Delete all marketplace data when the plugin is deleted is off by default, so deleting the plugin keeps every table and setting. When on, deleting the plugin removes the marketplace tables, settings, the vendor role and the three pages. Data is always kept while another Storefold edition is installed.
Storefold > Setup wizard asks four questions and saves sensible settings for you:
Click Continue after each step and Finish and open my marketplace at the end. Everything can be changed later under Storefold > Settings.
Storefold > Help and docs explains every option and screen in plain language inside wp-admin, with a contents list to jump to a topic. The Learn more links on the settings page open the matching entry here. It covers getting started, every settings section, managing vendors, orders and refunds, withdrawals, the vendor dashboard, emails, shortcodes, security and privacy, all Pro features and troubleshooting.
Every marketplace email is a regular WooCommerce email. Open WooCommerce > Settings > Emails to switch each one on or off, change the subject, heading and body text, and preview it. Storefold adds 22 emails:
Each email lists its placeholders under the Body text field, for example {store_name} and {order_number}. Leave Body text empty to use the default text. Click Send a test email to check the result.
Vendors work from the Vendor Dashboard page on the front of your site. It adapts to your theme and works on phones. Logged-out visitors see a login form, and customers without a store see an invitation to apply.
The Enable order alerts button switches on new order alerts when the vendor app option is on.
The Add a vendor form at the top of the vendor list creates an approved store in one step.
Shown after you click **Add a vendor**.
The name of the new store, shown on the store page and on Sold by labels.
When to change it
Fill it in when you create a store for a seller yourself instead of waiting for an application.
Shown after you click **Add a vendor**.
The email of the store owner. An existing account with that email becomes the owner; otherwise a new account is created and emailed a link to set a password.
When to change it
Use an email that does not belong to an administrator or shop manager, because they cannot be vendors.
The screen of a single vendor, opened by clicking a store name in the vendor list.
Renames the store. Click Save store details to apply.
The commission rule for every product of this vendor. It overrides the category and marketplace rules; a rule set on a single product still wins.
When to change it
Set it for vendors who negotiated a different deal. Click Save commission to apply.
The percentage used by this vendor's rule, from 0 to 100.
When to change it
Fill it in when Type is a percentage rule.
The fixed amount per unit used by this vendor's rule.
When to change it
Fill it in when Type uses a fixed amount.
Whether the balance adjustment adds money to or takes money from the vendor's balance.
The amount to add or deduct. It must be above zero.
A short reason, shown to the vendor in their earnings history. Click Record adjustment to save it in the ledger.
When to change it
Always fill it in; an adjustment without a reason is refused.
The standard WooCommerce order screen. Storefold adds the Vendor orders line under the customer field, listing the vendor orders of a split order.
The WooCommerce Order actions box: runs an action on this order when you click the arrow button.
Text of a new order note.
Who can see the new order note.
The date the order was created.
The order status. Changing the status of the customer's order (for example to Cancelled or Refunded) is copied to all its vendor orders, and when every vendor order is completed the main order completes automatically.
When to change it
Complete vendor orders to make vendor earnings earned when Vendors earn their money when is set to completed.
The customer the order belongs to. Below it Storefold lists the Vendor orders of this order and notes that refunds made on this order are copied to the vendor orders they cover.
WooCommerce custom fields: the name of a custom field to add to the order.
WooCommerce custom fields: the value of the custom field.
Filters above the commissions list. Click Filter to apply them, or Export CSV to download the list.
The bulk action above the withdrawal requests. Tick requests, choose an action and click Apply to selected.
The action applied to all ticked withdrawal requests.
Write a message that every vendor sees on their dashboard.
Pick your own period for the marketplace report.
Filters for the list of customer conversations. Click Filter to apply.
Filters for the activity log. Click Filter to apply or Download CSV to export.
Filters the log by event type.
Options for the CSV vendor import.
When ticked, every account created by the import gets an email with a link to set a password.
When to change it
Untick it when you want to tell your sellers about the move yourself before they get any email.
Every marketplace option on one page, from vendor rules to data. Click Save settings at the bottom to save all sections at once.
Decides whether new sellers need your approval before they can sell.
When to change it
Keep manual approval unless you trust your audience or review products instead.
Decides whether new vendor products are published at once or wait for your review.
When to change it
Choose review when product quality or legal checks matter for your marketplace.
Adds a required checkbox with a link to your seller terms page to the vendor application form. Applicants cannot submit without ticking it.
When to change it
Turn it on once you have published a page with your seller terms.
The page with your seller terms, linked from the application form checkbox.
When to change it
Choose your terms page when Applicants must accept the seller terms is ticked.
The marketplace default commission rule, calculated per sold item on the item total after coupons. Your cut is never more than the item price.
The percentage used by the commission rule, from 0 to 100.
The fixed amount per unit used by the commission rule, in your shop currency.
Who receives the shipping the customer paid. Commission is never taken from shipping.
Who receives the sales tax. Commission is never taken from tax.
Commission rows start as Pending and cannot be withdrawn. When the vendor order reaches this status they become Earned and the vendor balance goes up. Refunds take the matching amount back.
The payout methods vendors can choose in their dashboard settings.
When to change it
Tick Stripe only after you have saved a Stripe secret key.
Vendors can only request a payout once their available balance reaches this amount. Keeps transfer fees down.
Earnings appear on the vendor balance at once but can only be withdrawn after this many days (0 to 365). 0 releases them instantly. Refunds inside the window reduce the held amount.
When to change it
Match it to your refund policy, for example 14.
Creates payout requests on a schedule for every vendor whose available balance reaches the threshold and the minimum withdrawal. Vendors can switch automatic payouts off in their own settings.
The balance a vendor must reach for an automatic payout request.
When to change it
Set it together with Automatic payouts.
Your Stripe secret key for Stripe Connect payouts. Enable Connect for a platform or marketplace in your Stripe dashboard and copy the key from Developers, API keys. After saving, the setting shows Connected (test or live mode) or Key rejected. For security the saved key is never shown again.
When to change it
Use a key starting with sk_test_ to try the flow without real money, then replace it with your live key.
Shown when a Stripe secret key is saved.
Deletes the saved Stripe key when you save the settings.
When to change it
Use it to switch Stripe payouts off.
Customers pick the items and a reason. The seller and you are emailed and the request appears in the vendor dashboard and under Storefold, Refund requests.
How many days after paying customers can ask for a refund or return (1 to 365).
Decides what happens when the seller approves a refund request. Refunds always go back through the customer's order and the matching amount is taken from the seller's earnings.
Product pages then show a More sellers box. Each sale goes to the seller the customer picked, and stock is tracked per seller. Offers work on simple products.
Limits which categories vendors can choose for new products and which products they can offer. Tick nothing to allow every category.
Shown for each question after you click **Add a question** in the Vendor application form section.
The wording of a custom question on the vendor application form.
Shown for each question after you click **Add a question**.
How applicants answer the question.
Shown for each question after you click **Add a question**.
The choices of a dropdown question, separated by commas.
When to change it
Fill it in only for Dropdown questions.
Shown for each question after you click **Add a question**.
Applicants must answer the question to apply.
Shown for each plan after you click **Add a plan** in the Seller plans section.
The name of a seller plan.
Shown for each plan after you click **Add a plan**.
The price per billing period. 0 makes it a free plan.
Shown for each plan after you click **Add a plan**.
The length of one billing period.
Shown for each plan after you click **Add a plan**.
How many of their own products plan members may list.
Shown for each plan after you click **Add a plan**.
How many offers on existing catalog products plan members may have.
Shown for each plan after you click **Add a plan**.
The plan's commission percentage. Leave it empty to use the default rule. It replaces the marketplace and category rule for plan members; product and vendor rules still win.
Shown for each plan after you click **Add a plan**.
An optional fixed commission per item added to the plan commission.
Shown for each plan after you click **Add a plan**.
Restricts plan members to the chosen product categories. The list holds every product category of your shop.
How many extra product slots one pack adds on top of the plan limit.
When to change it
Set it with Pack price to sell slot packs. 0 turns slot packs off.
The price of one slot pack, a one time purchase. Set either field to 0 to turn this off.
Each seller's items become their own shipment at checkout, named "Shipped by" and the store name, and the customer picks a shipping option for each one. When off, one combined shipping charge covers every seller.
When to change it
Turn it on when sellers ship from different places and set their own rates.
Unverified vendors cannot sell. Vendors upload an ID or business licence under Settings in their dashboard; documents are stored privately and only marketplace managers can open them.
Vendors can add the dashboard to their home screen and switch on alerts for new paid orders. Uses your site icon. Alerts work while the dashboard is open, including as an installed app.
How many days activity log entries are kept (0 to 3650). Older entries are deleted once a day. 0 keeps everything.
The address that receives marketplace events as signed JSON. Leave empty to switch webhooks off. Addresses on your own network (localhost or private IPs) are refused.
When to change it
Paste the webhook address from Zapier, Make, n8n or your own system.
Replaces the signing secret when you save. Each request carries an X-Storefold-Signature header: the HMAC SHA-256 of the raw body with this secret.
When to change it
Use it when the secret may have leaked, then update it in the receiving system.
Shows "Sold by" labels so shoppers see who they buy from and can click through to the store page.
Only customers with an order from that store can leave a review.
When to change it
Recommended once you have real orders, to stop fake reviews.
New and edited reviews wait under Storefold, Reviews until you approve them.
The page that holds the vendor dashboard. The page must contain the [storefold_vendor_dashboard] shortcode. The list holds all your pages.
When to change it
Change it only if you built your own page.
The page with the vendor application form. The page must contain the [storefold_vendor_registration] shortcode.
When to change it
Change it only if you built your own page.
The page with the list of stores. The page must contain the [storefold_store_list] shortcode.
When to change it
Change it only if you built your own page.
When on, deleting the plugin removes the marketplace tables, settings, the vendor role and the three pages. Data is always kept while another Storefold edition is installed.
When to change it
Leave this off unless you are sure: commissions and payouts are financial records.
Four questions that save your first marketplace settings. Click Continue to move to the next step.
Step 1, What kind of marketplace are you building? The choice also sets when vendors earn their money.
Shown in step 2, after you click **Continue**.
Step 2: the commission type, saved as How do you take your cut?
Shown in step 2.
Your commission percentage, from 0 to 100.
Shown in step 2.
Your fixed commission per unit sold.
Shown in step 3.
Step 3: the payout methods vendors can choose.
Shown in step 3.
The smallest payout a vendor can request, saved as Minimum withdrawal amount.
Shown in step 4.
Step 4: sets New vendor applications and New vendor products in one go.
Sent to you when someone applies to open a store.
Switches this email on or off.
The email subject. Leave empty to use the default, [{site_title}] New vendor application: {store_name}.
The heading at the top of the email. Leave empty to use the default, "New vendor application".
The main text of this email. Simple HTML is allowed. Leave it empty to use the default text. Placeholders: {site_title}, {site_address}, {site_url}, {store_email}, {store_name}, {vendor_email}, {vendor_phone}, {what_they_sell}, {review_url}.
Extra text shown below the main email content.
The format of the email.
Extra addresses that get a copy, separated by commas.
Extra addresses that get a hidden copy, separated by commas.
Who receives the application email, separated by commas.
When to change it
Add the address of whoever reviews new sellers.
Sent to the vendor when you approve their store.
Switches this email on or off.
The email subject. Leave empty to use the default, Your store {store_name} is approved.
The heading at the top of the email. Leave empty to use the default, "Welcome aboard!".
The main text of this email. Simple HTML is allowed. Leave it empty to use the default text. Placeholders: {site_title}, {site_address}, {site_url}, {store_email}, {store_name}, {store_url}, {dashboard_url}.
Extra text shown below the main email content.
The format of the email.
Extra addresses that get a copy, separated by commas.
Extra addresses that get a hidden copy, separated by commas.
Sent to the vendor with a full order table once the customer has paid for an order with their products.
Switches this email on or off.
The email subject. Leave empty to use the default, New order #{order_number} for {store_name}.
The heading at the top of the email. Leave empty to use the default, "You have a new order!".
The main text of this email. Simple HTML is allowed. Leave it empty to use the default text. Placeholders: {site_title}, {site_address}, {site_url}, {store_email}, {store_name}, {order_number}, {order_total}, {order_date}, {customer_name}, {order_details}, {orders_url}.
Extra text shown below the main email content.
The format of the email.
Extra addresses that get a copy, separated by commas.
Extra addresses that get a hidden copy, separated by commas.
When to change it
Add your own address here to follow every vendor order.
[storefold_vendor_dashboard]The vendor dashboard. Logged-out visitors see a login form, and customers without a store see an invitation to apply. Set the page that holds it under **Storefold > Settings > Marketplace pages**.
[storefold_vendor_dashboard][storefold_vendor_registration]The step-by-step vendor application form. Logged-out visitors create their account in the same form. Vendors who already have a store see a link to their dashboard.
[storefold_vendor_registration][storefold_store_list]A searchable grid of approved stores with logo, rating and product count, sorted by store name and split into pages.
[storefold_store_list]Shoppers see the marketplace on these pages:
[storefold_store_list]), a searchable grid of approved stores. Verified stores show a badge.[storefold_vendor_registration]). Visitors who already have a store see a link to their dashboard.
No. Pro contains everything. When Pro is active the free edition stays idle and shows a notice on the Plugins screen, so you can deactivate and delete it.
No. Both editions share the same tables and settings, so every vendor, order, commission and setting carries over.
PayPal, Bank transfer and Stripe (automatic transfer). With PayPal and bank transfer you send the money yourself and mark the withdrawal as paid. With Stripe, vendors connect their own Stripe account and paying a withdrawal transfers the money to it. Stripe needs Connect enabled in your Stripe dashboard and your secret key in Storefold > Settings. Splitting the card payment between sellers at checkout is not part of Storefold.
The customer paid once, so money always goes back through the customer's order and its payment method. Refund the customer's order as usual and Storefold copies the refund to the vendor orders it covers, taking the matching amount from each vendor's earnings. You can also click Refund on a vendor order. Refund requests and dispute refunds work the same way.
No. WooCommerce's own order emails are sent for the customer's order only. Each vendor gets one new vendor order email once the order is paid.
No. Vendor orders are kept out of Analytics, so a split order is counted once. For orders placed before version 1.4.0, go to Analytics > Settings, delete the previously imported data and import the historical data again.
Yes. Set a rule per product (the Marketplace commission field on the product's General tab), per vendor (Commission for this vendor on the vendor screen), per seller plan, or per product category. The most specific rule wins: product, then vendor, then seller plan, then category, then the marketplace default.
Yes, when you tick Let vendors sell products that already exist in the catalog, with their own price and stock. The product page then shows a More sellers box. Offers use their own stock, so they can still be bought when your own copy is sold out. Offers work on simple products.
Yes. Store owners invite helpers under Staff in their dashboard and tick what each may do: products, orders and coupons. New staff get an invitation email. Staff never see earnings, payouts, reports, settings or the staff screen.
Yes, with Storefold > Import vendors. Export your sellers to a CSV with at least email and store_name, preview it, then import. Only stores and their contact and payout details are imported, not products, orders or balances.
Only the ones you use: the Stripe API when Stripe payouts are enabled, and the webhook address you enter. No other data leaves your site.
Nothing, unless you ticked Delete all marketplace data when the plugin is deleted under Settings > Data. Data is also kept while the free edition is still installed.
Stripe (automatic transfer) is ticked but no valid key is saved. In your Stripe dashboard enable Connect for a platform or marketplace, copy the secret key from Developers, API keys, paste it into Stripe secret key under Storefold > Settings and click Save settings. The setting should show Connected. If it shows Key rejected, read Stripe's reason next to it and paste a new key.
Stripe needs more information from the vendor. Ask the vendor to open Settings in their dashboard and click Connect with Stripe. The payout waits until the account is ready.
Go to Storefold > Settings, section Vendor shipping, and click Add vendor shipping to all zones. The status changes to Active and vendor rates are charged at checkout.
A store always belongs to its own account, and administrators and shop managers cannot open one. Use a different email address for the store owner. To test the vendor side, apply with a separate account.
Store pages need pretty permalinks. Open Settings > Permalinks and click Save Changes without changing anything. Plain permalinks are not supported for store pages.
The email goes out once the order is paid (Processing or Completed), not for unpaid orders. Check that Marketplace: new vendor order is enabled under WooCommerce > Settings > Emails, and that your site can send email at all (an SMTP plugin helps).
Earnings become earned when the vendor order reaches the status set in Vendors earn their money when. Complete the order, or switch the setting to Payment is received (order is processing). Also check Hold new earnings for: held earnings show on the balance but cannot be withdrawn until the hold ends.
On the vendor screen, Adjust balance needs both an Amount above zero and a Reason. Fill in both and click Record adjustment again.
Choose the file before clicking Preview only (no changes) or Import now. Make sure it is a CSV with the columns email and store_name. Click Download the sample CSV for an example of the format.
The customer's payment method cannot send money back on its own. Pay the customer back another way, then choose Record the refund only, I pay the customer back myself. The refund is recorded and the matching amount is taken from the seller's earnings.